Leading Media buying and planning agency, Media
Perspectives, in collaboration with ARM, Coca-Cola, Jumia,
Leadway, Mansard and Samsung has announced the launch of
the Good Morning Nigeria initiative.
Good morning Nigeria ( GMN ) is a CSR as well as advertising-
funded initiative that will enable subscribers enjoy free talk
time within the hours of 5am to 8am daily.
The initiative, which will kick off on Democracy Day, May 29,
2015, will require callers to subscribe to make them eligible to
enjoy free calls.
Speaking during a press conference to announce the GMN
initiative the MD/CEO, Media Perspectives, Tayo Oyedeji stated
that the campaign was a CSR initiative conceived to enable
phone users to make extended phone calls. He added that for
subscribers to enjoy this free call, they have to make a 3-
minute straight call to an MTN number and get 30 minutes
FREE to continue on the same call. To receive this benefit,
customers will be required to text GMN to 131. The service
which is available only on the MTN network is an innovation
that will deploy mobile advertising while making phone calls
free.
Speaking further, Oyedeji said, “We appreciate how important
communication is to the lives of the Nigerian people. We also
recognise that the current economic situation has caused a
reduction in spending power. The campaign aims to put
money back into the pockets of subscribers so they can use
the savings for themselves and their families. We are happy to
collaborate with likeminded corporate organizations to provide
an opportunity for phone users to enjoy quality talk time for
free through the GMN initiative.”
While addressing the media on the GMN initiative, Head,
Corporate Communications, Leadway Assurance, Olubunmi
Adeleye, represented by Mr. Victor Achudume, commended the
partner companies for bringing the campaign to the Nigerian
people. In his words: “We believe in the potential of this
country and we are always looking for ways to better the lives
of our customers. Democracy Day is a key milestone of our
evolution as a country and that is why we are celebrating it
by partnering with Media Perspectives to launch this
campaign on May 29. We hope that this will be the beginning
of similar partnerships that will benefit the Nigerian people”.
Also speaking on the partnership, Head, Offline Channel Unit,
Jumia, Afam Anyika, described the GMN campaign as a
medium for the organizers to appreciate their teeming
customers. He stated: “What is significant for us is that we
appreciate the custom and support of Nigerians. We represent
different brands but a central factor that binds our customers
together is the need to communicate. So for us, this is a
platform to say thank you to our consumers and encourage
them to support us even more”.
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