Tuesday, 30 January 2018

Dear motivational speaker, tell the full story

So yesterday on popular microblogging site, Twitter, that picture above came with the caption “Jeff Bezos 1999. Next time you want to give up, think of this”.
Now, this picture and the caption was supposed to motivate and encourage but the poser failed to tell us that Jeff Bezos went to one of the best schools in the world. Had a top job in the Wall Street. Built fantastic global network. Parents invested over $300,000. Came from an upper class background. Let’s always tell the full story.

Rejoinder: A Lion in the North Sea: The Battle for Chevron Netherlands

I was up quite late last night reading Paddy Adenuga’s beautiful write up theafricaarchive.com/2018/01/29/a-l… .But while so many have dwelt on the “inspirational” aspect of the write up, there is an instructive little portion that a lot must have glossed over.

Content Marketing Through Storytelling

When we say "content marketing", it simply refers to how you package your brand, product, or service, such that it attracts the au...